Media Relations As A Promotional Tool}

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Media relations as a promotional tool

by

Jane Herbert

Commercial success or failure can rest on the way a company is perceived. Effective media relations will increase the bottom line by helping to generate direct sales. It will also add validity to a company and its services and help improve brand positioning. But when is the best time to use it? And how can you ensure you get the most out of your campaign?

PR is a way of building a company’s profile and nurturing a good corporate reputation. PR deals with all aspects of a brand/organisations reputation; media relations (i.e. getting media coverage) is one – albeit a very powerful one – tactic that is used to promote, nurture and protect a positive corporate reputation.

If you are not a big name, it can be very difficult to persuade people to use your products. Even if you have a recognisable brand, you need to maintain a high profile so customers dont forget you. PR agencies work with journalists to ensure a brand receives exposure in the media. Whether you are looking to create a buzz around the launch of a new venture, or aiming to grow an established company, the media can play an important role.

Launching a new product/business

Media relations will generate a buzz around a launch. News stories and features will inform potential customers about a company’s products and services. A creative campaign will also generate excitement and create demand.

A media relations campaign needs to be strategic and in line with your business development requirements. To promote a launch you need more than just a press release. You need to meet journalists needs by offering them interesting and useful materials like case studies, features and high quality images. You also need a comprehensive strategy. This takes time. It is important that you begin planning the media campaign months before the launch.

Attracting new business or investment

Media relations will help your company grow. Press coverage can attract new customers or encourage investment. Look for a campaign that targets the sections of the press that potential clients read. If you are a company seeking investment, target the business pages of the nationals and the investment trade magazines and websites.

Ongoing campaigns

Your company is not going to have something to announce every week. But you can still get coverage because media relations should not be restricted to just company news. This is why it is essential to work with a creative agency. More than 60% of national newspaper journalism is driven by in-house or agency PR people; journalists are always looking for content and the right approach will achieve consistent results.

Written by Jane Herbert.Jane has nearly 20 years experience in public relations and is managing director of PR agency Pilotmax

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Media relations as a promotional tool}

International AIDS conference begins in Toronto

Sunday, August 13, 2006

Twenty-four thousand delegates from over 132 countries are expected to attend the 16th International AIDS Conference in Toronto this week

Delegates include scientists, politicians, health care workers, government and non-governmental officials, people with AIDS and celebrities. In attendance will be Bill and Melinda Gates, Bill Clinton, Richard Gere, Olympia Dukakis and Sandra Oh.

The theme of the conference is “Time to Deliver” and is meant to focus attention on the need to meet past promises to increase funding for treatment, care and prevention. The conference began on August 13th and is scheduled to end on August 18th.

There is growing frustration with the failure of developed countries to provide drugs to combat the AIDS crisis in the developing world, particularly Africa.

“What the Western world has to do is deliver on its promises, which it never does. It always betrays the people of Africa,” Stephen Lewis, the UN secretary general’s special envoy for HIV-AIDS in Africa, told CBC News.

In the week leading up to the conference, Microsoft founder and philanthropist Bill Gates announced a donation of US$500 million spread over five years to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Gates and former US President Bill Clinton will be sharing the podium during this week’s conference.

International AIDS conferences have usually been attended by world leaders, particularly the leader of the host country. Canadian Prime Minister Stephen Harper has been criticized for snubbing the conference by sending his health minister, Tony Clement, to attend in his place. The prime minister, who is touring Canada’s far north this week, officially declined his invitation to attend three weeks ago.

“It’s a dreadful mistake in political judgment, and it’s not excusable,” said Lewis, who was Canada’s Ambassador to the United Nations in the 1980s. “It’s a lost opportunity to tell the world how Canada feels about this pandemic.

“The Arctic sovereignty issue will still be there on August 18 (when the AIDS conference ends),” said Lewis. “Forty million people worldwide carry this virus, and most will die preventable deaths. What greater scourge is there than that?”

This is the second major international event Canada has hosted which Harper has snubbed. Last month, he did not appear in Montreal for the 2006 World Outgames, a celebration of elite gay, lesbian, and transgendered athletes.

The AIDS conference is expected to be the largest in history and will be ten times the size of the first which was held in Atlanta in 1985. It has become a biennial event and is convened by the International AIDS Society (IAS), an independent association of HIV professionals, with more than 7,000 members from 153 countries.

UK cable TV operator NTL acquires Telewest

Wednesday, October 5, 2005

United Kingdom cable TV operator NTL has agreed to buy Telewest Broadband for $6 billion USD (3.4 billion pounds). NTL’s and Telewest’s service territories do currently overlap. The acquisition is expected to save the companies 1.5 billion pounds.

NTL has agreed to pay $23.93 for each Telewest share, in cash and NTL stock. Current Telewest shareholders will own approximately 25 percent of the combined company. While both companies operate exclusively in the UK, they are listed in New York on the U.S. NASDAQ exchange.

Once the acquisition is complete, the combined company will have 5 million customers in the UK . Competitor British Sky Broadcasting (BSkyB) has almost 8 million. The combined company will also be the second-largest residential telephone company in Britain behind BT Group plc.

If the deal is approved, regulators and both companies shareholders’ should close in the first quarter of 2006.

UK’s Conservatives promise an end to deficit by 2020, Human Rights Act repeal

Tuesday, October 1, 2013

Senior politicians in Britain’s Conservative Party pledged today to scrap the Human Rights Act, freeze fuel duty until 2015, and clear the UK’s deficit by 2020.

In a speech to the Conservative Party conference in Manchester, Chancellor of the Exchequer George Osborne said: “Provided we can find the savings to pay for it, I want to freeze fuel duty for the rest of this Parliament.” The fuel duty rise had been scheduled for next September. This announcement follows a similar cancellation of a planned fuel duty rise in the Chancellor’s March Budget which would have come into force in September.

Party aides said the plan would save motorists £750m a year, with petrol prices 20p a litre cheaper than they would have been if plans by Labour had been followed. Edmund King from The Automobile Association welcomed the announcement on fuel duty, but said: “it is worth remembering that every time there is a spike in fuel prices, the Chancellor brings in money due to the 20 per cent VAT [Value Added Tax] rate on petrol and diesel. This is not exactly a give-away, as even with a duty freeze the Chancellor is still raking in approximately 60 per cent of the pump price in duty and VAT.”

Osborne also announced that he intends to end the deficit by 2020 and wants to keep the nation’s finances at a surplus. This would be accomplished by a new round of cuts after the election amounting to £25 billion.

“So I can tell you today, that when we’ve dealt with Labour’s deficit, we will have a surplus in good times as insurance against difficult times ahead. Provided the recovery is sustained, our goal is to achieve that surplus in the next parliament. That will bear down on our debts and prepare us for the next rainy day. That is going to require discipline and spending control.”

Osborne’s speech also stated that the government intends to continue with reforms to the welfare system and to require those who have been unemployed for more than two years to take part in work placements in order to get benefits: “They will do useful work to put something back into their community; making meals for the elderly, clearing up litter, working for a local charity.”

Labour MP and Shadow Chief Secretary to the Treasury, Rachel Reeves, said Osborne’s fuel duty plans were “panicky” and an “aspiration” without funding. Reeves said of Osborne’s plans regarding the deficit: “nobody will believe a word he says”.

Home Secretary Theresa May told the conference that the next Conservative Party manifesto will commit to repealing the Human Rights Act 1998, backing a statement to the same end made by Prime Minister David Cameron in an interview over the weekend.

May argued that European human rights law had prevented the deportation of Abu Qatada to Jordan, and that the guarantee of a “right to a family life” had become a “free-for-all” for appeals against deportation. In addition to repealing the Human Rights Act, May raised the possibility of leaving the European Convention on Human Rights (ECHR) altogether. “The Conservative position is clear. If leaving the European convention is what it takes to alter our human rights laws, that’s what we will do.”

The Attorney General Dominic Grieve has expressed caution about plans to repeal the Human Rights Act or leave the ECHR, saying it “could be interpreted as a sign that Britain is not interested in creating a better world”.

“If we leave it then we have to take the international reputational consequences of doing so.”

The Conservatives have also faced questions about their relationship with the UK Independence Party (UKIP). Nigel Farage, leader of UKIP, attended the Conservative conference and raised the question of deals between UKIP and the Conservatives at a local level. A number of Conservative MPs have said that the Conservatives and UKIP should work together during the election including Bill Cash, Douglas Carswell, and Peter Bone.

Senior leaders in the Conservative Party have rejected any suggestion of working closer with UKIP. George Osborne said: “The only candidates who will stand for the Conservative party at the election are Conservative candidates – a sort of statement of the obvious.”

Mayor of London Boris Johnson joked of the UKIP deal suggestions: “you kip if you want to, David Cameron’s not for kipping”.

Asbestos controversy aboard Scientology ship Freewinds

Friday, May 16, 2008

Controversy has arisen over the reported presence of blue asbestos on the MV Freewinds, a cruise ship owned by the Church of Scientology. According to the Saint Martin newspaper The Daily Herald and the shipping news journal Lloyd’s List, the Freewinds was sealed in April and local public health officials on the Caribbean island of Curaçao where the ship is docked began an investigation into the presence of asbestos dust on the ship. Former Scientologist Lawrence Woodcraft supervised work on the ship in 1987, and attested to the presence of blue asbestos on the Freewinds in an affidavit posted to the Internet in 2001. Woodcraft, a licensed architect by profession, gave a statement to Wikinews and commented on the recent events.

According to The Daily Herald, the Freewinds was in the process of being renovated by the Curaçao Drydock Company. The article states that samples taken from paneling in the ship were sent to the Netherlands, where an analysis revealed that they “contained significant levels of blue asbestos”. An employee of the Curaçao Drydock Company told Radar Online in an April 30 article that the Freewinds has been docked and sealed, and confirmed that an article about asbestos ran in the local paper.

Lloyd’s List reported that work on the interior of the Freewinds was suspended on April 27 after health inspectors found traces of blue asbestos on the ship. According to Lloyd’s List, Frank Esser, Curaçao Drydock Company’s interim director, joined Curaçao’s head of the department of labor affairs Christiene van der Biezen along with the head of the local health department Tico Ras and two inspectors in an April 25 inspection of the ship. “We are sending someone so that they can tell us what happened, where it came from, since when it has been there,” said Panama Maritime Authority’s director of merchant marine Alfonso Castillero in a statement to Lloyd’s List.

The Church of Scientology purchased the ship, then known as the Bohème, in 1987, through an organization called Flag Ship Trust. After being renovated and refitted, it was put into service in June 1988. The ship is used by the Church of Scientology for advanced Scientology training in “Operating Thetan” levels, as well as for spiritual retreats for its members. Curaçao has been the ship’s homeport since it was purchased by the Church of Scientology.

According to his 2001 statement, Lawrence Woodcraft had been an architect in London, England since 1975, and joined Scientology’s elite “Sea Organization” (Sea Org) in 1986. He wrote that he was asked by the Sea Org to work on the Freewinds in 1987, and during his work on the ship “noticed a powdery blue fibrous substance approximately 1 ½” thick between the paint and the steel wall,” which he believed to be asbestos. He also discovered what he thought was blue asbestos in other parts of the ship, and reported his findings to Church of Scientology executives. Woodcraft discussed his experiences in a 2001 interview published online by the Lisa McPherson Trust, a now-defunct organization which was critical of the Church of Scientology.

The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards.

Church of Scientology spokeswoman Karin Pouw responded to Radar Online about the asbestos reports, in an email published in an article in Radar on May 1. “The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards,” said Pouw. She stated that two inspections performed in April “confirmed that the air quality is safe,” and asserted that the inspections revealed the Freewinds satisfies standards set by the United States Occupational Safety and Health Administration and the U.S. Clean Air Act.

Pouw told Radar that “The Freewinds will be completing its refit on schedule.” The Church of Scientology-affiliated organization Citizens Commission on Human Rights (CCHR) had been planning a cruise aboard the Freewinds scheduled for May 8, but according to Radar an individual who called the booking number for the cruise received a message that the cruise had been delayed due to ongoing work on the ship. Citing an article in the Netherlands Antilles newspaper Amigoe, Radar reported on May 6 that a team from the United States and supervised by an independent bureau from the Netherlands traveled to Curaçao in order to remove asbestos from the Freewinds.

…if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff.

“I stand by everything I wrote in my 2001 affidavit,” said Lawrence Woodcraft in an exclusive statement given to Wikinews. Woodcraft went on to state: “I would also comment that if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff. Also panelling as well, basically strip the ship back to a steel hull. Also blue asbestos is sprayed onto the outer walls and then covered in paint. It’s in every nook and cranny.”

Many Scientologist celebrities have spent time aboard the Freewinds, including Tom Cruise, Katie Holmes, John Travolta, Kelly Preston, Chick Corea, Lisa Marie Presley, Catherine Bell, Kate Ceberano, and Juliette Lewis. Now magazine reported that Tom Cruise has been urged to seek medical attention regarding potential asbestos exposure, however a representative for Cruise stated he has “absolutely no knowledge” of the recent asbestos controversy. Cruise, Holmes, Travolta and Preston have celebrated birthdays and other events on the Freewinds.

There is not now and never has been a situation of asbestos exposure on the Freewinds.

In a May 15 statement to the United Kingdom daily newspaper Metro, a representative for the Church of Scientology said that “There is not now and never has been a situation of asbestos exposure on the Freewinds.” The Asbestos and Mesothelioma Center notes that agencies have recommended anyone who has spent time on the Freewinds consult with their physician to determine if possible asbestos exposure may have affected their health.

Raw blue asbestos is the most hazardous form of asbestos, and has been banned in the United Kingdom since 1970. Blue asbestos fibers are very narrow and thus easily inhaled, and are a major cause of mesothelioma. Mesothelioma is a form of cancer which can develop in the lining of the lungs and chest cavity, the lining of the abdominal cavity, or the pericardium sac surrounding the heart. The cancer is incurable, and can manifest over 40 years after the initial exposure to asbestos.

“This is the most dangerous type of asbestos because the fibres are smaller than the white asbestos and can penetrate the lung more easily,” said toxicologist Dr. Chris Coggins in a statement published in OK! Magazine. Dr. Coggins went on to note that “Once diagnosed with mesothelioma, the victim has six months to a year to live. It gradually reduces lung function until the victim is no longer able to breathe and dies.”

Interview with Tony Ciufo, City Council candidate for Ward 10 in Mississauga, Canada

Friday, September 22, 2006

The upcoming 2006 Mississauga municipal election, to be held November 13, features an array of candidates looking to represent their wards in city council.

Wikinews contributor Nicholas Moreau has contacted as many candidates as possible, including Tony Ciufo, asking them to answer common questions sent in an email. There is no incumbent in the newly created ward; the sixteen resident competing for the position are Shah Rukh Alam, John Briers, Jamie Dookie, Dale D’Souza, Prag Euclid, Adnan Hashmi, Elias Hazineh, Jack Janiak, Fasal Javaid, Craig Lawrence, Sue M. McFadden, Patrick Mendes, Barbara Polis, Graziano Roti, Ali Tahmourpour, and Scott Wilson.

Turner Broadcasting apologizes for Boston scare

Friday, February 2, 2007

An advertising campaign for shows on Adult Swim, a programming block on Cartoon Network, which is owned by Turner Broadcasting, gave local and federal law-enforcement a scare when devices were discovered on eight different bridges and roads.

The U.S. city of Boston was snarled in traffic jams January 31 as police investigated devices with flashing lights representing a cartoon character were placed around bridges and other areas throughout the city.

Different governmental agencies were brought in to help deal with the problem, which was later found to be no threat, as described by Boston Police Department spokesperson Eddy Chrispin. A bomb squad was deployed under supervision of the FBI, Boston police, the US Coast Guard, and different federal agencies.

The advertising campaign, for the widely popular program Aqua Teen Hunger Force, featuring characters from that series, was in place for two to three weeks in Boston, New York, Los Angeles, Chicago, and many other major US cities.

Two people have been arrested for alleged participation in this incident.

Turner Broadcasting Systems hired New York marketing firm Interference Inc. which in turn hired individuals in the various cities to place the devices promoting the cartoon’s fifth season, scheduled for a February 23 premiere. Road and rail traffic was disrupted by police as they investigated and removed the devices.

The mostly flat devices resemble two-foot-square Lite-Brites with batteries attached to the bottom and visible wires.

G4TV has dubbed the incident “Aquagate” on its broadcast of Attack of the Show segment The Feed.

It is not known why the devices took police several weeks to notice, nor why the devices were believed to be dangerous.

National Hockey League news: February 16, 2008

Saturday, February 16, 2008

There were 5 games played in the National Hockey League on February 15, 2008.

Contents

  • 1 Game summaries
    • 1.1 Atlanta Thrashers @ New Jersey Devils
    • 1.2 Washington Capitals @ Florida Panthers
    • 1.3 Columbus Blue Jackets @ Detroit Red Wings
    • 1.4 Dallas Stars @ Anaheim Ducks
    • 1.5 Calgary Flames @ Los Angeles Kings
  • 2 Other news
  • 3 Sources

Uber suspends self-driving car program after pedestrian death in Arizona, United States

Wednesday, March 21, 2018

On Monday, the United States ride-sharing company Uber announced suspension of its experimental self-driving car program after one of the cars fatally struck a 49-year-old woman pedestrian in Tempe, Arizona on Sunday night.

The company characterized the suspension of the program — in the Phoenix area and also in Pittsburgh; San Francisco; and Toronto, Canada — as a standard response in the wake of the accident. Uber released a statement that “Our hearts go out to the victim’s family. We are fully cooperating with local authorities in their investigation of this incident.” According to a spokeswoman, the company is also conducting its own investigation. It was reportedly the first time someone died in an incident involving a self-driving car.

Elaine Herzberg was hit at about 10 pm local time (UTC -7) on Sunday when she walked into the street with her bicycle about 100 yards or less from a crosswalk. She died later in hospital. The Volvo car was operating autonomously. Sylvia Moir, chief of police in Tempe, told the San Francisco Chronicle that according to the human operator in the vehicle — Rafaela Vasquez, 44 — “it was like a flash”, there was no time to override the computer to take evasive action, the first indication was the sound of impact.

The police stated the car was three miles per hour (mph) over a speed limit of 35 mph. According to Moir, recordings from the car’s video cameras indicated it would have been “difficult to avoid this collision in any kind of mode”. Moir told the San Francisco Chronicle that while she “[wouldn’t] rule out the potential to file charges” against Vasquez, “preliminarily it appears that the Uber would likely not be at fault in this accident”.

Uber started its Arizona self-driving test program in February 2017, using vehicles that had been banned in California due to safety concerns. The next month one was involved in a collision while in self-driving mode after another car failed to yield the right of way; the Uber SUV rolled on its side.

Wikinews Shorts: December 20, 2008

A compilation of brief news reports for Saturday, December 20, 2008.

The United States government has announced that it will give US$17.4 billion in loans to help three of the nation’s automobile makers – Chrysler, General Motors, and Ford – avoid bankruptcy.

The money will be taken from the $700 billion bailout package originally intended to rescue US banks. General Motors will get $9.4 billion and Chrysler $4 billion before next year. Ford stated that it wants to get by without government aid.

President George Bush said that it would not be “a responsible course of action” to allow the companies to collapse.

Sources


Telephone and Internet communications between Asia and Europe have been disrupted after some submarine cables were severed.

The cables FLAG FEA, SMW4 and SMW3 near Alexandria, Egypt, were damaged, and the GO cable 130 kilometres off the coast of Sicily has also been reported as broken. France Telecom will repair the damage, and the company announced that it was dispatching a ship to repair the line between Egypt and Italy.

Experts warn that it could be several days before the problems are fixed.

Sources


Yann Elies, a French yachtsman participating in the Vendee Globe round-the-world solo yacht race, was rescued on Saturday by the Australian navy after the former was paralysed by a wave that struck his boat in the Southern Ocean.

Elies broke his left thighbone and perhaps several ribs after the wave slammed into his boat 200 kilometres southwest of Perth.

The Australian frigate dispatched the HMAS Arunta to rescue Elies. The ship left Fremantle early on Friday morning and reached Elies by evening.

Sources